Values Deployment For An Automotive Major

CLIENT PROFILE

A 50-50 joint venture between an Indian and a European Automotive company. It is one of the biggest joint ventures dealing in commercial vehicles across India and other developing countries.

CONTEXT

• Post the joint venture, inspite of high performance, the management was struggling to create one way of ‘doing & being’ in the organization, people from the two entities did not have a shared understanding on the organizational values
• The organizational values were created in ‘letter’ but not followed in ‘spirit’ and therefore served only as a ‘feel good’ factor
• The management needed a way forward in terms of bringing alive the values in everyday action and decision making by the employees

OUR INTERVENTION

• Discovery: Personal interviews with the entire senior leadership team to uncover their understanding of the organizational Values and what it meant for them to integrate these with their daily work
• Design: Long term intervention with a series of workshops with the senior management team to bring out a common understanding on each value in terms of ‘Norms of Dealing with each other and critical stakeholders’
• Identifying ‘Values Champions’ based on seniority, commitment to the cause and facilitation skills
• Training by SOIL of the Values Champions in the form of TTT on Values in Action with a complete Values Training tool kit
• Values Champions to conduct Values training and clarification exercise organization wide to cover every single employee to create a shared understanding of Actionable behavior in line with organizational values

IMPACT

• Fostered a shared understanding of each organizational value
• Actionable Behaviors were aligned to the values to enable each employee to measure his/her own actions in light of the value system
• Clear road map for facilitating a shared understanding and commitment to values across the organization was provided through up-skilling of Values champions.